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Description
The role
Your mission will be to help develop the online visibility and sales performance of a shop specialising in outdoor equipment, through various marketing actions.
✏️ Main tasks:
Creating product listings
Write clear, attractive, SEO-optimised descriptions
Enter information (price, features, availability) on the e-commerce platform
Correctly categorise and tag products
Content writing
Write copy for email campaigns, social media and blog articles related to the outdoors and survival
Create punchy headlines and engaging content
Visual design
Take part in product photography and image retouching
Create visuals for promotions, the website and social media
SEO optimisation
Research relevant keywords and integrate them into content
Optimise product pages (metadata, internal links, alt tags)
Monitor performance via Google Analytics and SEO tools
🎓 Learning objectives:
Gain hands-on experience in e-commerce marketing
Develop your skills in copywriting, SEO and visual design
Understand the levers for optimising online conversion
✅ Expected profile:
Creativity, rigour and an interest in the outdoor world
Command of French and English
Studies in marketing, communication or a related field
The company
A French online shop specialising in the sale of survival, hiking, bivouac and first aid equipment. Founded by a team of former military personnel passionate about adventure, it offers a wide range of field-tested products, suited to the needs of survivalists, hikers and outdoor professionals.
